Growing up between New York City and the Hamptons, I was surrounded by the ocean and everything it had to offer, but rarely by clothing that honored it. Walking down the main streets, all I could find were overpriced hoodies that said “The Hamptons” or luxury giants whose clothes had become overdone and uninspired.

A few years later I moved to Laguna Beach and saw the same problem across the West Coast. The coast is the pinnacle of story and heritage. It deserved better design.

So I built what I couldn’t find: pieces made by hand from the best fabrics we can source, crafted in Southern California. What coastal fashion should be.

Luca Adams, Founder and Creative Director